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IB 2017 looks towards Morocco, a country that is highly relevant for Norwegian companies. Morocco has good incentives for international companies, positive government engagements, and is located at a strategic point for market access to the rest of Africa.

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Our main purpose is to explore and define market opportunities and threats for Norwegian companies in developing countries, with sustainability as the main focus.  Our research will uncover distinct market conditions and the opportunities they can offer,

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Since IB was founded by Innovation Norway in 1984, it has been financed by a wide variety of partners. Our partners also provide us with important guidance throughout the project. We are now looking for collaborators that seek sustainable growth opportunities in Morocco.

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Partners 2017

News & publications

Time flies! Our time in Morocco is over, but we are now back in Norway richer in both knowledge and culture. The last days were just as fun as the first ones. Read our last blog to learn what we've been up to!
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After feeling so welcomed in Marrakech, leaving was not easy. Our stay in Morocco had gotten off to a flying start, and curious of what more this country had to offer, we headed for Rabat.
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Anita Krohn Traaseth, CEO, Innovation Norway
I am confident that International Business will contribute with valuable information and insight to Norwegian exporters, entrepreneurs and investors. This project provides useful insight by shedding a light on some of the challenges you need to overcome to accomplish healthy business cooperation, investments and trade.